Sawbelly is another name for an Alewife fish, which is the fish featured on the Exeter Town Seal. The image was designed by Albert N. Dow in approximately 1926. Every spring the sawbellies head from the ocean into Exeter's rivers to breed. There was a time when the sawbellies had almost disappeared due to damn installations, but this persistent little fish continued to find a way into the rivers and gain access to proper spawning grounds. After many years most of the damns have been removed, and once again the sawbellies run the rivers of Exeter every spring. The strong ties to Exeter, and the never-give-up attitude, made this fish a perfect mascott for our brewery.